An update on Mozilla’s PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.
An update on Mozilla’s PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.
That is correct: why would any corporation choose to sideline their current advertisement model by creating an extra solution that doesn’t even tap 3% of the market, while abandoning the data collection they already have?
If you trust the advertisement company to provide private ads, they can do it without the browser working on their behalf.
And if you don’t trust the advertisement company, there’s nothing the browser can do to make their ads list privacy invasive… Besides blocking it.
The source to the table is me, but I can provide the article that inspired it.
The mere fact this technology exists gives legislators a tool in their toolbox. I could imagine a future where the EU mandates use of PPA in certain circumstances.
Or more importantly, forbids the use of privacy-invasive methods of measuring ad performance.
In its current form, I concur, you might be correct. But:
So the point is to create a system that other browsers could adopt. The other thing that could drive this, is the GDPR compliance. PPA is compliant, while a lot of the other technologies aren’t, and businesses are feeling more pressure. There is a reason that Meta participated in parts of the development.
All I can say is: Dont let perfect be the enemy of good. This is so far only a test.