yep, it’s a psychological attack (on your subconscious) to create unrealistic expectations and feelings of inadequacy among consumers who do not experience the same outcomes.

whether you pay attention to it or not, it’s still a psychic attack

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i don’t know what happened to us as a society… we seem to have lost all semblance of media literacy.

it feels like in the 90’s we were all very ad-aware, and actively opposed the idea of ‘selling out’… then the rolling stones sold the rights to Start Me Up to windows and we’ve been in a race to the bottom ever since. why are we talking about ‘monetizing your hobbies’.

what happened to shows like Media Television, magazines like AdBusters? does nobody remember reading Naomi Klein’s ‘No Logo’??

edit: Remember when Adam Curtis made 'A Century of the Self?

It takes much longer than that for gas to go bad… I have left untreated gas in lawnmowers, motorcycles, boats etc for entire off-seasons (plus a couple months on top of that) and the gas still goes boom just fine. I wouldn’t race with it… And I’m sure it would test at a lower octane level, but it will still run an engine